During a recent marketing consultation with a lovely woman who had recently created her own clothing line it hit me square in the face that we aren't told much about influencer collabs other than 'check the level of engagement'.

You know those memes where it's like: what society thinks I do, what my parents think I do, what I think I do, what I actually do? Here's what I actually do!

At the age of 22, Catherine Moolenschot has achieved more than many people aspire to at the age of 40.

She’s given two Ted talks, written three books and built a successful business where she ‘helps CEOs and professionals write epic books’.

This week I interviewed Ange from The Haus of Health. Ange has successfully built an online health and wellness business all while maintaining her full time job. She's incredibly hands on in her business and has some great advice to share for anyone just starting out. 

I get it, you log into google analytics which your tech-geek nephew or the IT guy installed for you and you’re totally overwhelmed. What does this stuff even mean?! Or maybe you’ve never logged in and don’t even know if it’s installed. I'm going to walk you through the top three things you should be looking at. 

This week I had the pleasure of sitting down with Annie McCarty. Annie and I first met earlier in the year in a mastermind. We bonded over our different approach to marketing. Annie is based in the US and has done an amazing job of finding the people she serves best. She's one qualified chick having worked in the industry for ten years. She has an MBA and marketing degree under her belt and is big on the practical advice. 

I know the idea of creating your website sounds totally daunting! As someone who has been close to throwing my laptop out the window when trying to navigate the Wordpress maze I can totally sympathise.

Move away from the idea that you need a Wordpress site UNLESS you need a membership site or something really complicated. If you’ve got an online store or are a services based business Squarespace will be perfect. Now big breath. You've got this! Let's dive in. 

I finished reading Jab Jab Jab Right Hook By Gary Vaynerchuck recently and he does a really beautiful job of explaining the purpose and how-to of creating fantastic content for your audience. Social media isn’t about the right hook i.e. making an offer for people to buy from you. It’s about building a relationship by being funny, human, engaging and opening up to your audience. Then once they are well and truly sucked in and love who you are and what you do, THEN you right hook and close the deal with an offer. So often, people think that social media is for just putting your products and services out there. It’s so NOT.

I have a lot of people coming to me at the start of their business going 'I don't even know where to start. I feel like I see so much content telling me to do this and do that and it's so overwhelming!'. I hear ya! Let's keep it's simple sweetie - I've created a list of the top nine things to do when you're just starting out. 

I am constantly amazed at the number of clients I begin working with who have been 'doing' social media for a few years. They've developed a decent following on Facebook and Instagram and they're posting (semi) regularly. Then we dive into the nitty gritty and I'm absolutely gobsmacked that they haven't switched their account to a business instagram account! 

The most important thing with social media is to show up! But how can you do that if you’re away or need some time out? Well, you could use one of these amazing tools I use for myself and my clients.