I'm amazed at the number of business owners who are just starting out online that come to me and are insistent that SEO is the way to go for their business. I'm not sure where they've got this idea in their heads, but I'd like to use this opportunity to clear a few things up around SEO.
Learning how to promote the businesses you work for, without being a jerk, is an important skill for social media marketers. It has been said many times that social media is like a cocktail party. There is great potential to promote your products within social media but it must be done the right way. You wouldn’t enter a room and immediately start talking about yourself and pushing your products. You can’t enter the online world and expect everyone to be immediately fascinated with your message.