You've just started a business and the first thing on your to-do list is 'get a logo'. You've gone crazy with the pinterest inspo and you've got a rough idea of what you want but you're also open to ideas. Now to find someone to design it for you!
Here's why you shouldn't get a logo through a cheap site such as fiverr (I know, it's tempting!)
1) These designers just spit out generic logos without taking the time to understand you, your target market and your brand. Your logo is more than just an image to chuck on a letter head. It's the first impression people get of your business. Don't you want that to be more than a passing thought given to this?
2) You will get a logo. And that's it. When it comes to your branding, it goes far beyond a logo. It includes your set fonts, colours and guidelines for the brand. It also includes different variations of your logo for social media, the icon for your website or app, your letterhead, your business card design. It's great to just have a logo, but the question is: what are you actually going to do with that logo?
3) You'll get what you pay for. Check out this article. This guy created a fictional company and got designers on Fiverr to create a logo. What he got was five logos created from stock photos and vector downloads. Talk about original.
4) You're devaluing the industry. Most graphic designers have studied for 4 years and have years of experience. Would you pay the plumber $5 to unclog your drain? No, I didn't think so.
So, how much does it cost for a great logo? Anywhere between $300 - 1.28billion dollars. Yeah seriously. Read more about that here. But here's a fun fact: Coca-Cola's logo cost them nothing. It was created by their book keeper!