Lately I've been feeling a little flat.
Don't get me wrong, I LOVE what I do, but there has been an influx of clients we've worked with in the past few months that come to us wanting us to fix a problem caused by other agencies that have delivered shotty work. And quite frankly, it’s draining.
It’s a lot harder to try and unravel the work of others than it is to set something up yourself from scratch.
It's come in the form of email lists and automations being set up incorrectly.
In the form of websites that have been blocked off from having full control of functionality.
In the form of servers being set up in really weird ways leading to frequent email down time.
In the form of designers not delivering a brand identity with a logo (or not delivering the logo in anything other than a jpg).
In one case a new retainer client of ours with a brand new business paid more than $10k for a website.
A website that couldn't be listed on Google.
A website that couldn't have a blog integrated with it.
A website that couldn't be updated beyond basic text.
For a digital marketer who wants to run a heavy retargeting campaign, paired with search engine optimisation I was pretty peeved.
So just let this negative-nelly blog post of mine act as a warning to you. Ready for a #truthbomb? Just because an agency looks all fancy and flash doesn't mean they have your best interests at heart.
Okay. Rant over.
How do we stop this from happening?
#1 - The number 1 thing is make sure you actually like the service-provider and you've built some rapport with them before signing off. I call this the 'beer test'. Would you go have a vino with this person? Are they PLU (People. Like. You). This is going to be a good indication of how effectively you work together and how responsive they are to feedback or changes.
#2 - Just because someone is a flashy sales person, doesn't mean they can deliver good work. Marketing goes WAY behind the top-line pretty appearance of things such as a website. Asking about functionality for whatever you're paying for is key. Don't get swept up in pretty pictures and case studies. Unpopular opinion? Probably. But I've seen a lot of people with dodgy untrue testimonials and case studies. Here's a new school of thinking for you: experience in digital marketing is not always best. Why? Because it changes so damn quickly. Often, millennials are going to have their head in the game because they are digital natives: they've grown up with it.
#3 - CONTRACT CONTRACT CONTRACT. Make sure there is a contract with a scope of work. Get the service provider to walk you through it before you sign off on it. Yes, there will be a lot of jargon in there but just keep asking them to state it simply to you verbally so you can understand.
#4 - Spend your money with someone you trust. Trust is key. Sounds kinda like the beer test in point one. But I can’t stress how important this is. So important that one of our values at Kiss is that we work with people we like.
Want to take us out for the beer test? Who said you can't have client meetings over a vino? ;) Get in touch here.