118 Special Offers: Increase Your Value, DON'T Discount Your Price
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Everybody loves a bargain, but constant discounting can completely wipe out your profit margins.
And believe it or not, it can also damage the perception of your business AND your industry, as a whole.
In this episode, I’m going to share my thoughts on when discounting ISN’T appropriate, and give you practical examples of what you should do instead.
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