Why your social media isn’t ‘working’

I know what it’s like, you spend hours creating the perfect content for social media, you agonise of the captions, the hashtags, creating the perfect ‘grid’ on insta, making that funny video for Facebook. You’ve listened to the experts, you know you shouldn’t just promote, promote, promote, you need some useful, entertaining posts too. And you’re doing this.

Everything is looking fly! But all you’re hearing is crickets….

Sound familiar?

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Sonya McIntyre-Reid
Why I don't believe in Linked In advertising (and what to do instead).

A couple of weeks ago, I attended a conference. I was expecting to walk into a room full of savvy digital marketers and learn a bucket load! Instead, I walked away frustrated. You see, one of the panelists was from Linked In, really skewing the conversation towards the power of Linked In advertising.

Don’t get me wrong, I think it’s a fantastic platform and there’s a tonne of opportunity on there. In fact, a lot of my first clients came from Linked In! The problem is, online advertising has become incredibly intelligent and complex…. But Linked In advertising just hasn’t. It’s the kid at the party with baggy jeans and globe shoes… you know, stuck in 2006.

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Sonya McIntyre-Reid
5 ways to up your game with Facebook ads

Hands up here who is still pressing ‘boost post’ on your Facebook posts or ‘promote’ on your Instagram posts? That’s exactly what Mark Zuckerberg wants you to do. He makes you think that Facebook advertising is sooo quick and easy. You know these little notifications that pop up from time to time?

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Sonya McIntyre-Reid
How to reach 21,000 highly targeted, local people for $10

Recently, I ran a competition for a local restaurant (town size approx. 51,000 people). At the time, the page had just over 1000 followers and each post was getting around 5 likes and maybe one or two comments (if they were lucky). All in all, not amazing but we weren’t starting completely from scratch. Here are the steps we followed to maximise results:

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Sonya McIntyre-Reid
Why you shouldn't stop posting over the holidays

Ah, the silly season is well and truly upon us. I don't know about you with but this comes the end of year rush to wrap up projects, prepare for leave and get your ducks in order. Maintaining your presence on social media is probably not even on your list right now. 

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Sonya McIntyre-Reid
Have you been assaulting people without realising it?

They say that in any relationship there are twelve steps. I'll use a romantic relationship as an example.  Typically, you go through the first contact, perhaps a smile across the bar. You approach, heart nervously beating as you lock eyes. You say hi, you get chatting, you learn all about his dog Bruce, he gets your number and you hope he calls.

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Sonya McIntyre-Reid
Is SEO all it's cracked up to be?

I'm amazed at the number of business owners who are just starting out online that come to me and are insistent that SEO is the way to go for their business. I'm not sure where they've got this idea in their heads, but I'd like to use this opportunity to clear a few things up around SEO.

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Sonya McIntyre-Reid