I had this question come up recently during one of my lead generation workshops recently and it's a beauty! It's actually something I cover in my during social media for small business workshop and I thought it would be something great to address here on the blog.
I know what it’s like, you spend hours creating the perfect content for social media, you agonise of the captions, the hashtags, creating the perfect ‘grid’ on insta, making that funny video for Facebook. You’ve listened to the experts, you know you shouldn’t just promote, promote, promote, you need some useful, entertaining posts too. And you’re doing this.
Everything is looking fly! But all you’re hearing is crickets….
A couple of weeks ago, I attended a conference. I was expecting to walk into a room full of savvy digital marketers and learn a bucket load! Instead, I walked away frustrated. You see, one of the panelists was from Linked In, really skewing the conversation towards the power of Linked In advertising.
Don’t get me wrong, I think it’s a fantastic platform and there’s a tonne of opportunity on there. In fact, a lot of my first clients came from Linked In! The problem is, online advertising has become incredibly intelligent and complex…. But Linked In advertising just hasn’t. It’s the kid at the party with baggy jeans and globe shoes… you know, stuck in 2006.
Recently, I ran a competition for a local restaurant (town size approx. 51,000 people). At the time, the page had just over 1000 followers and each post was getting around 5 likes and maybe one or two comments (if they were lucky). All in all, not amazing but we weren’t starting completely from scratch. Here are the steps we followed to maximise results:
They say that in any relationship there are twelve steps. I'll use a romantic relationship as an example. Typically, you go through the first contact, perhaps a smile across the bar. You approach, heart nervously beating as you lock eyes. You say hi, you get chatting, you learn all about his dog Bruce, he gets your number and you hope he calls.