When you're just starting out, it's easy to get overwhelmed with the options to market your business. You're also unlikely to have the budget to employ someone full-time or outsource the work to an agency. So what's one to do? We offer a number of options to make your life easy when it comes to getting the word out there.
Ever feel like you just don't know what to do next when marketing your biz? Feeling like you've reached a road block and don't know how to actually execute something? Trust me, we've ALL been there. Don't worry, you're in the right place.
I create comprehensive marketing strategies for my clients. We start with a comprehensive questionnaire followed by a consultation via Skype. I produce a beautiful PDF marketing strategy for you.
This involves looking at:
- All of your current analytics including your website traffic, demographics, interests, and social media engagement.
- An analysis of your branding - is it speaking to your ideal customer?
- A complete audit of your social media channels.
- A thorough SWOT analysis to pin point your opportunities.
- A total run-down on who your customer avatar really is and where they're hanging out online.
- A website audit.
- Hard do's and don'ts for your messaging.
- A 6-12 month road-map completely customised to your business on what you should tweak and implement in your business to see serious growth.
Upon delivery of your strategy, you will have a few days to devour the 30+ pages before we have another intensive over Skype for 90 minutes. Then, you'll be well on your way, map in hand, to making serious progress in your business.
Social media audit
Need some pointers? My social media audit involves a comprehensive questionnaire and a 1 hour skype session upon delivery of the audit to work through some specifics with you. The audit will cover:
- Which social media channels are working for you?
- Which social media channels need improvement?
- Exploring how you can increase traffic to your website
- How to increase conversions.
- Who in your target audience is being reached, and how you can better reach them.
- How effective have your campaigns been?
- What are your competition doing?
Consultation - approx 5 hours of support
These sessions are a great bite-sized way to get my recommendations for your marketing so you can prevent wasting time, energy and money and focus on the activities that are actually going to give you results.
I'll review your detailed questionnaire before our session, and we'll then spend 60 minutes together digging into where you'd like to take your business and how to go about it.
I'll then follow up by sending you a one-page action plan that will cover your next best steps. Our session will be held over skype and you'll be sent a recording. You'll then receive 1 month of email support.
Google Analytics set-up
Are you missing out on valuable data? It's so important you know who's visiting your site and for how long. We'll set up google analytics on your website so you don't have to muck around with that messy code! We'll also provide you with a guide on what to look for and what it all means.
Facebook pixel installation, custom conversion creation and audience set-up
Want to make the most out of your Facebook advertising and ready to take it to the next level? We'll get your pixel installed on your existing website so you don't have to play around with the icky code, create your audiences and help set up the tracking of your conversions so you know exactly what's working and what's not. We'll then meet with you over skype to walk you through what's been done and how to read the data.